December 6, 2022

The Top 10 Web Design Principles

Corey Shirey

What Are The Top  Web Design Principles that Compliment A Great Digital Marketing Strategy?

Search engine optimization (SEO) is the process of making your website so search engine friendly that it pops up first in search results when people type in relevant keywords. While web design is not the only factor that affects SEO, it's an essential part of the equation. By understanding web design principles, you can create a website that looks good and ranks well in search engine results. Below are some key web design elements and how they affect SEO:

Web design is the process of creating a site or online application that meets the needs of its users. It involves planning and designing the structure, layout, colors, and content of an online presence.

There are many different types of web designs available today, but all use similar principles to create a user-friendly experience. To be successful with web design, you need to have a good understanding of both technical and aesthetic concepts. This article will outline these basics so that you can start creating effective websites on your own!


The Anatomy Of A Web Page

When someone visits your website, their computer first tries to find your domain name (the address where your website is hosted) in its list of known DNS servers . If it can't find it there , or if the server is not responding , then DNS sends inquiries out across the Internet using UDP port 53 . When a response comes back from one of those servers telling it which page on your site should be displayed , your browser loads that page directly without ever going through any other links on that page . Once this happens for every link in the document , you've loaded everything onto screen !

This may seem like innocent enough stuff at first glance...but consider how this affects user experience : imagine trying to load pages with large images or scripts while offline ; having multiple tabs open in different browsers; etc. All these issues would become much more complicated if DNS had no way whatsoever of resolving particular URLs! That's why we rely on web designers to take care of all the tricky details for us.

In a nutshell, our web pages are organized into sections called "files", and each file contains everything needed to display one specific page on your website. For example, if you have a "about" section in your files (like we do on this site!), that section will be displayed when someone types in about or visits our homepage . Files located elsewhere on the web server might not be visible until someone clicks through links from those files or tries to load them directly from the browser window !

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Understand the basics of web design

Web design is the process of creating a website that looks and functions correctly on all devices. As technology changes, so does the way people use websites. To be able to create websites that work for everyone, you need to understand both traditional web design principles as well as modern web design trends


Traditional web design principles are based on methods used in earlier versions of Internet Explorer (IE) (microsoft). These techniques often don't work with newer browsers or mobile devices, which is why modern web design trends include concepts like responsive Design and Universal Accessibility . Responsive Web Design lets designers make their sites look good regardless of device size or resolution, while Universal Accessibility makes sure users with disabilities can access your site without any special modifications.

Both responsive Design and Universal Accessibility involve conducting user research before development begins. This helps you figure out what features will be most helpful to your target audience, then making sure those features are included in every page of your site. Finally, always test your designs on different devices prior to launch! It's important to ensure everything looks perfect from day one!.

Design for users first - Mobile Users at that

Start by thinking about your target audience. What do they look like, what do they like, and how will they use your website? Once you have an understanding of who your audience is, it's much easier to create designs that appeal to them. This ay fly directly in the  face of your own likes / design principles if it does then good! Your pushing the envelope as you should.

One of the ways you can improve your UX is by focusing on mobile users first. Mobile devices are increasingly becoming the norm, and they have a huge impact on how people use products and services. Studies show that 71% of all internet traffic comes from mobile devices! So, it's important to make sure your website or app looks good and feels responsive on mobile platforms as well. This way, you'll not only meet customer expectations but also keep them engaged while they're using your product or site.

Principles of design applied to websites

Web design is an important aspect of search engine optimization (SEO). By understanding the principles of design, you can apply them to web design and improve the appearance and usability of your website. layout: All elements on the website, from the header to the footer, should be placed where they will be easily seen and understood by the user. typography: The use of fonts, sizes, and styles should be carefully considered to create an appealing appearance. color theory: The use of colors on a website should be complementary to the colors of the user's browser and operating system. image selection: The use of high-quality images that are properly scaled and framed can make a website look more professional.


Balancing design, layout and visual elements, font usage, page optimization for search engines and accessibility of all web page elements are essential to creating a website that looks professional. A well-balanced design will help improve your SEO efforts while being consistent across the various aspects of your website will help you rank higher in search engine results pages. Use text to supplement pictures and graphics instead of relying too heavily on them; this way readers can better understand what they're looking at. Finally, make sure all links are properly formatted so that users can easily navigate through your website content


Web design is all about creating a user-friendly experience. And one of the best ways to achieve this is by using contrast effectively on your website.

By making sure that different elements on your page are contrasted well, you will help users differentiate between them and navigation will be easy. In addition, whitespace can play an important role in designing a website - it helps to improve readability and SEO rankings. So use it wisely!

SEO in Blocks


When designing a website, it is essential to focus on the user experience. By creating a well-rounded design with an emphasis on usability, you can help improve your SEO ranking and ensure that your website is easily found by potential customers online. The layout, colors, typeface selection - and even graphics - should be taken into account when designing a website. Poorly optimized websites may also suffer from low web traffic rankings due to poor search engine optimization (SEO). Therefore, make sure you have the correct web design software and application for optimal output from your website project results.


Rhythm is an essential part of good web design - it gives a website a sense of cohesion and structure. A balance must be maintained between the various elements on a page to ensure that the layout looks appealing and professional. Poorly designed websites can lead to decreased traffic, lower rankings in search engines, and even lost business. So make sure you keep the principles of good design in mind when designing your website. By following these simple rules, you will achieve top results with SEO


Designing a website that is easy to navigate and loads quickly is essential for success in today's online world. To achieve this, use clear, concise text with keyword-rich content. Make use of white space and simple typography to improve readability. Use high-quality photography and graphics to make your website visually appealing - this will help boost user engagement.


Website design isn't all about creating pretty graphics - it's also important to make sure the user experience is good. To do this, you need to have a well-designed hierarchy and use design elements that will create an effective user experience.

As far as navigation is concerned, ensure the layout is easy to follow and the font sizes are consistent across different sections of your website. Make sure all links are clickable and minimizing distractions will help users focus on what's important – your content! Finally, keep in mind that every page of your website should be designed as one cohesive unit – there shouldn't be any jarring jumps or sudden changes in color or style that can distract visitors from what they're looking for.

7-White space

There's nothing more frustrating for website owners than seeing their hard work go to waste because of poor web design. That's why it is so important to use white space correctly - not only will it help with SEO, but the overall look and usability of your website will improve as well!

When designing a website, always make sure that you use margin, padding, font sizes etc. in the right way. You also need to take mobile optimization into account when making layout choices; small screens necessitate bigger fonts! If you follow these simple rules, you'll be on your way to creating a user-friendly website that looks great from head-to-toe!


If you're looking to create a website that's user-friendly and easy on the eyes, opt for a design that is simple and uncluttered. A font style, color scheme, and layout should be consistent throughout your site - this will help with navigation. Avoid using too many visual elements (images and videos), as they can slow down page load times.

Also make sure your pages are optimized for search engine indexation by adding keywords where necessary. This will help people find what they're looking for quickly - regardless of their location or internet connection status

What differentiates a good web design from a bad one?

Good web design is also data-driven - meaning that it relies on measurable metrics to determine which changes make sense and which are necessary for improving user feedback or optimizing performance. All critical information – such as clickstream analysis, conversion rates, response time statistics – is tracked in order to improve overall website usability. Not to mention for marketers profitability!

Good web design also uses common UX (user interface) principles such as feedback loops and visual hierarchy. These help users understand what to do next and keep them engaged with your content throughout their visit. Finally, good designs are flexible - you should be able to change elements without negatively impacting page performance or usability.

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Learn about SEO and how it affects web design

SEO is the practice of making your website (and website content) so search engine friendly that it pops up first in search results when people type in relevant keywords. By understanding web design principles, you can create a website that looks good and ranks well in search engine results.

There are many factors to consider when designing a SEO-friendly website, such as the following:

Title Tags - SEO

9-Title tags -

Your title tags should be descriptive and keyword rich. Keyword research is essential for choosing the right keywords to target, but be mindful not to overuse them or bombard visitors with too much information at once. Use between 2 and 5 words per headline, with 1 word being optimal.

10-Metadata -

Include meta data (information about your site) in the correct places, including on your home page headings, through article titles and by adding <meta name="description"> text underneath each image on your site. This will help Google understand what content lies beneath each picture and make indexing those images quicker and easier.


- Make sure all of your images are properly tagged with appropriate metadata so that they can be correctly identified by Google's algorithms (images with no metadata will often rank lower than those which do). Images also need to be sized appropriately for display online; sizing them down may improve their ranking but could cause issues if you ever plan on displaying them offline as well).

12-Design elements -

Keep all design elements simple – using an easy to read font size

There are a number of different types of web design, but which is the most popular? According to Statista, mobile-first responsive design is currently the most popular type of web design. This style aims to make websites look good and function well on all devices, including mobiles and tablets.

In second place is single page application (SPA) development,

which focuses on creating elegant user experiences by building entire applications in one page instead of multiple pages.

Third place goes to Hybrid App Development -

a combination of SPA and traditional app development methods that allows developers to create hybrid apps using both techniques simultaneously.

So what's your preferred type of web designing? Are you more likely to go with a mobile-first or single page application approach?

In the end, there you have it. These are some of the fundamental principles that all digital marketer should keep in mind when designing a website. Keeping them in mind will not only help you create incredible websites but also boost your overall digital marketing efforts by increasing conversions and sales.

Keep in mind that not all website designing methods are suitable for every business. For instance, a company with older or valuable digital assets will require more high-quality designs than a startup. At the same time, users also prefer intuitive and consistent user experiences. Thus, great website design should be based on these principles while maintaining usability and accessibility at its forefront to attract leads as well as customers efficiently!

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About the Author:

Web Designer, Digital Marketer, and Blogger. Certified in both Google Analytics and Google Ads (As well as many other qualifications, which you can view on my LinkedIn Profile). A listed "Top Expert" on the Kartra platform.

Premium Design Partners was started with the goal of helping small businesses achieve an online presence through SEO, an incredible web design, and content catered to promoting their brand.

Former construction professional (Superintendent for 10+ years), who understands and values an "honest day's work". Enjoys softball (And baseball, but softball now that I am old), constant gym sessions, and anything that pushes me mentally and physically. After all, life is a strive for improvement and knowledge. Meaning, in order to "climb the next rung in the ladder", you must be focused on improving yourself. If you aren't striving to reach "the next best you" in life, then what's the point?

Corey Shirey
Premium Design Partners
CEO & Founder