WordPress is an extremely easy to use CMS based on PHP programming language. If you are concerned by the tech overhead to run a site on your own, WordPress is a great choice. It's not so much about the website as it is the plugins that manage it!
Dynamic content is must in today's digital age. This is great for plugins like SEO Yoast. the level of details that they can manage is staggering, but extremely helpful in making forward progress in your niche.
Dynamic blogs allow users to hit back at the large search engines and start ranking for the keywords and queries in their business.
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This is what Wordpress is famous for, their plugin system. It makes creating a website extremely easy, within hours you can have you website hosted, selling your e-comm. and writing your blog posts.
A theme for Wordpress is exactly how it sounds... this is the look and feel of your website. Think of Wordpress themes as the template or "bones" of what you site is going to look and feel like to the average user. This makes it easy to quickly create global classes and style your website without doing each individual item.